The Indian fashion industry has evolved a lot over the past few years. Indians are now more conscious of what they wear. The rising incomes of the people have led to the increase in demand for designer outfits.
While earlier only the rich could afford such clothes, these days’ affordable prices and easy availability have made fashion accessible to almost everybody. The market of branded clothes has been increasing steadily. More and more people are switching over to branded clothing. Several national and international brands have found favor with the Indian masses. Here are some factors that have played a crucial role in the evolution of Indian clothing.
Malls – The mall culture have taken the country by storm. These malls offer a wide array of branded clothing all under one roof. Some of the most well-known malls in the country include Lifestyle, Westside, Pantalons, Globus etc. These outlets offer an international shopping experience to the buyers. There are also family stores that are slowly emerging as the shopping hub for a vast majority of Indians. These stores are equipped with clothing for the entire family. Some of the well-known family stores in the country include Big Bazaar, Maxx, Roopam, Fashion Station etc.
Boutiques – Another feature of the Indian fashion scenario is the ever-increasing presence and popularity of boutiques. A boutique is a small shop that sells unique designer products designed by a particular designer. A large chunk of Indian designers sell their ware through their boutiques. Boutiques can be apj full form in hindi online or offline and both are equally popular among the shoppers.
Fashion shows – Beauty pageants and fashion shows have also had a considerable influence on the Indian fashion scenario. Some of the best designers showcase their works through the outfits worn by the men and women in the fashion industry. In fact, India has garnered a lot of exposure and appreciation through such events. The 90s witnessed the start of the fashion boom in the country. With Indian beauties like Aishwarya Rai and Sushmita Sen winning international beauty pageants, Indian fashion got a huge boost.
Fashion institutes – That fashion is a serious business in India is revealed in the increasing number of fashion schools in the country. Several thousand designers pass out from these institutes every year. There has never been a busier time for the fashion industry as now. Today, the fashion industry is at par with international standards.