The 8 Mistakes Going to Doom Your Corporate and business Video Production

INTRODUCTION

It’s been the truly amazing quest. I’ve been inside the video and media production business considering that 1981 and on my 30+ decades in the business, I’ve noticed some absolutely outstanding leaps in the particular industry. To set video in historic perspective, it seemed to be only 22 yrs before I got the plunge straight into professional video that Sony, Matsushita, Toshiba, and JVC launched helical-scan recording, that is the method utilized since to document on video tape recorders. It took almost the entire subsequent 22-year span to get these helical check out recorders into typically the home.

When We started in movie production in 81, consumer video documenting was in their infancy. Most Us homes did not necessarily have a VCR. VHS was still battling Betamax (what’s that?! ) with regard to supremacy in typically the home video file format wars. Tape (huh? ) was the particular staple of commercial and advertising movie production and 2″ “Quad” machines (what?? ) were just what the “real” transmit studios used for their finest quality using and studio function. 舞台音響 of producing typically the best broadcast-quality photographs cost more as compared to most houses at the time. (And now these have been surpassed in quality by this consumer camcorders. ) The CD-Rom had not yet are available on the field, and internet make use of was years away. Compressed video and streaming on web site sites were barely the proverbial “figment” of someone’s thoughts. DVDs? HDTV? If you’re kidding!

Yet inspite of the incredible technical advances over the decades, many things have remained constant. The need to capture and keep audience interest, find out a story, and even accomplish one’s targets were all important to effectively interacting then, and continue to be so today.

And as technological progresses have brought cost-effective high-quality video and multimedia in the hands of the neophyte, the need to use them “correctly” has remained. Merely because you then have a paint brush, that does not make you Rembrandt!

Let’s take a look at some of the mistakes nevertheless made in office corporate video plus multimedia programs:

The 8 Mistakes Guaranteed to DOOM Your Company Video or Multi-media Project:

MISTAKE one DON’T BOTHER TO DISTINGUISH YOUR AUDIENCE (OR TO CONSTANTLY KEEP IT IN MIND)

This is actually the first and main rule of creating virtually any kind of marketing and sales communications program, yet this is amazing how often it will get violated. This guideline is certainly not really unique to video or multimedia encoding. In most forms associated with audio and visible communication, it truly is essential to develop an exact definition of typically the target audience – and remember this.

Market research firms and departments devote vast amounts of dollars each year to ascertain who might receive an information so that proper product placement, promoting and promotions could be done. In addition to it is cash well spent.

Yet we often notice companies approaching their very own video and/or media projects with a “Ready, Fire, Aim” approach. Each uses some sort of shotgun each time a rifle is called for. They try in order to appeal to various audiences with typically the hope the program will serve numerous purposes. Remember, whenever you try to attract everybody, an individual interest nobody.

While the same standard program can be used for different viewers, it is advised that different variants or versions be developed for those different groups. It can a simple make a difference to re-edit or re-narrate portions of a production. Nevertheless , efficiency demands that this is planned from the beginning involving the project.

Thus remember to approach the project together with your audience throughout mind. Know what their level regarding expertise or experience is with the subject. This will avoid the problem regarding shooting lacking (e. g. wasting their own time showing or perhaps telling them something they know) or too high (losing them because you assume a levels of expertise they will haven’t yet attained).

MISTAKE 2. NO LONGER PRE-DETERMINE YOUR AIM

This goes hand in hand with the 1st item. In improvement to knowing you talking to, an individual need to be aware of what you want them to be able to do or really feel after the plan has been delivered.

Whenever you can, the objective should be quantifiable. It is surely easier to estimate results in typically the area to train. While any good teaching professional knows, pre- and post-training assessment tests can evaluate the results of a training curriculum.

Similarly, regarding potential or marketing communications, detailed testing plus statistics can end up being gathered about project awareness and perceptions before and after the presentation involving the overall process package. But every single of those possibly aren’t the real desired results : the real goal will be pumping up the sales figures.

Because in training, its desirable to measure the effectiveness the sales or communications plan has in meeting the stated targets.

There is some sort of problem, however. Description of the specific impact of the particular video or multimedia system program is difficult, because the production will be typically not employed in isolation. Rather it is generally part of an offer of other materials delivered in conjunction with the video or multimedia system.

Ideally, we would likely like to copy large consumer firms, where extensive industry research provides complete analysis of certain advertising and marketing techniques. They can isolate the consequence of personal components of a general brand marketing technique, by way of example. But this specific requires a substantial historic background and an extremely large sample size to help isolate variables and create causal relationships.

Nevertheless, this really is more problematic inside the business-to-business entire world.

B to W companies rarely need the historical files to statistically isolate the cause and effect relationships regarding individual marketing parts. This is exponentially boosted because a new product or service introduction is often exactly where we see the particular merger of these types of packages of video, trade show sales space, collateral and industry publication advertising. This particular renders historical comparisons largely irrelevant.